Hyper Contemporary Marketing
‘HCM Ltd, are an artist-run collective who operate as a company that address and resolve client needs with a focus on creating new audiences for the contemporary art world.’ –HCM Facebook Events Page (2016) Hyper Contemporary Marketing (HCM), is the result of the appraised task set by the Edinburgh Collage of Art, in which theory and practice art students would collaboratively decide to do what they pleased with the artist run Embassy gallery, for the course of two weeks. Thi
Domestic Space - The Future
Institutionalisation is consistently observed as a key feature in both historical and contemporary art. Sectioning art into an isolated area in which to be observed and uninterrupted, has evolved the gallery space into a ‘privileged circle of an elite, institutionalised bourgeois culture.’ (Beech, 2006) Scholar Brian O’Doherty, describes the gallery space as the white cube, which is both out of time and beyond time. It is a clinical space with white walls and a silent surroun